At the intersection
of language, culture,,
world views, & politics
LATINO AMERICANS BY THE NUMBERS
is the current Latino spending power, and is expected to reach $1.7 trillion in 2020.
U.S. Hispanics reach voting age (18) annually. In 2016, a record 27.3 million were elegible to vote, of which 44% are millennials.
of the U.S. population growth between 2010-15 was among Latinos.
of U.S. Hispanics are bilingual, increasing the relevancy of the Spanish language.
American Latinos-- the fastest growing demographic in the country-- are the new U.S. political, economic, and cultural mainstream.
Latino economic spending power is booming.
The Hispanic electorate is young and growing.
Latino political clout is on the rise.
Brands, organizations, politicians, and thought leaders who recognize this are ahead of the curve. And, those that take this knowledge one step further by integrating Latino-focused strategies and messaging into their work leverage that curve to their advantage. Prospero Latino's mission is to help clients actively engage Latinos from coast to coast an issues of importance in their everyday lives in an effort to make a positive difference in our society.
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